At A-Frame Venture Studio, we believe in the extraordinary power of human connection and the fundamental role of health in shaping the future.
Connection
We are committed to strengthening human connection. We believe in connecting with stakeholders early and often, and actively build and co-build brands crafted to bring people closer.
Health
Our holistic approach to health encompasses physical, emotional, mental, and community aspects. We prioritize the health and well-being of our team, understanding that a supportive and nurturing work environment is essential for creativity and productivity. This commitment extends to our collaborative brand-building process, where we partner with ventures that share our comprehensive view of health. Together, we develop initiatives that foster healthier communities.
Well-Being
We focus on creating products and services that uplift physical, mental, and emotional health, contributing to the betterment of individuals, communities, and society at large.
Our Approach
Portfolio
Idea
Lab
Where ideas take root. Our Idea Lab is a space for exploring, prototyping, and co-building early-stage concepts that align with our mission. Every venture in our portfolio began with curiosity, shared values, and a spark of possibility.
The People
A collective of designers, builders, and thinkers who come together first in shared values—then to create value in the world. Our multidisciplinary model centers collaboration, co-ownership, and deep alignment around purpose. We don’t just work on ventures, we build with them.
Ethos
Business
for Impact
We build brands for triple-bottom-line impact with human connection, well-being, and a holistic idea of health at the center. Our BCorp and sustainability experts guide our practices in thinking about impact from day one. We create using human-centered design principles and lead with our theory of change.
Design
Humanity
Centered
Design
We design with, not just for. Every venture starts by listening—to people, to place, to need. Our process centers lived experience, emotional well-being, and a commitment to building things that make life feel more connected, meaningful, and human.
Founders seeking support
We've taken our collective experiences of building, launching, and existing ventures; and created a comprehensive playbook which guides our processes. Our playbook includes partnerships that give AFVS some epic unfair advantages.
Studio
Services
We offer more than services—we bring mentorship, coaching, and co-creation to the table. From brand to go-to-market, our team works alongside founders and teams to build with clarity, intention, and care. It’s not just about what we make—it’s about how we grow together.
Value Creation
Strategic Partnerships
We create value by cultivating ecosystems grounded in shared purpose. From institutions to family offices, our partnerships span sectors—but always align on values first. Through collaboration and co-creation, we build for mutual benefit and lasting impact.
Our Team.
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Mirth exists to improve the emotional
well-being of people and communities.
We happen to make hydrating sparkling juice made with water, electrolytes, vitamins, minerals and 100% Organic Fruit Juice.
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Some of our first work was collaborating on the development of our Theory of Change (ToC):
If Mirth promotes outdoor activities, encourages mindful nourishment, and equips people with essential tools for self-expression, meaningful connections, and healthy living habits, then we’ll strengthen the emotional health, well-being, connectedness and resilience of our friends, families, and essential communities.
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We utilize the Green Master Program for early Impact Measurement. We utilize the BCorp assessment for social and environmental impact planning.
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ThinkMirth is a world connected through fruit characters "the little feels" bringing us into nature, a place for sharing aloud about our feelings, Mirth (is generally associated with a sense of delight and is commonly found where people are expressing joy and having fun together) is just one emotion on the spectrum of feels. We believe its important to "feel all the little feels". We aim to improve the understanding of our emotions and better inform our actions, responses, and even thoughts.
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